After 30 years, today we’re excited to showcase the new Royal British Legion brand!
The previous brand and logo made waves for over 30 years but a much-needed refresh was needed with the traditional logo being bit difficult to read. The new one, which launched today, has been designed to make it much easier for people to read and recognise. As The Royal British Legion enters its centenary year, the focus is on the support it can give our Armed Forces community long into the future, and having a brand that is legible and recognisable is a vital part of that.
You will notice that the poppy is placed at the centre of the logo because honouring the service and sacrifice of our Armed Forces community is at the heart of everything The Royal British Legion does, and the font at the bottom is inspired by the grave of the Unknown Warrior in recognition of our heritage.
We think it’s a great uplift to a truly integral and established brand.